The Effects of Television set Advertising about Children while Consumer Analysis Paper

University of Halmstad School of Organization and Anatomist

T this individual E ffects of Big t elevision A dvertising on C hildren as Buyer

Author: Gülçin UYAN

Director: Venilton REINERT


To my personal dearest father and mother

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A bstract

A lot of researches demonstrate that the adverts play a crucial role in customers choosing goods or services and especially are more effective on kids as client. Advertising is to offer adverts affects buyers. This study will be a qualitative approach will probably be done with 20 respondents, plus the respondents will be in the ages 12-21 and 45-55.

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A C E N To W L E M G Elizabeth M E N TS

First of all, I would really prefer to thank my dearest parents for his or her significant support during my stay in Sweden.

Second, I would like to thank my pal Fatma Ulu for sharing her understanding with me through the whole session and also within my study.

Finally, I would like to thank my personal supervisor Venilton REINERT.

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T A B T E O Farrenheit C U N T E And TS C hapter 1:

I And T R O M U C T I actually O And............................................................................................................ 6

1 . 1 . Trouble

. 8 1 . 4. Framework of the Thes

C hapter 2: L ESE A R C H Meters E

a few. 1 Study Metho a few. 2 Types of Exploration Design... several. 3 Population and several. 4. Info 12

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C hapter 3:


2 . one particular The Function of Adverti 2 . 2 Television Advert 2 . 3 Parents are beneath the effect of th

C hapter 4:

5. 1 Electronic mpirical Analyze

C hapter 5: A N A L YSIS A D D C O In C D USI To N

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election goes on every minute of the working day across the desks of millions of retailers and shops where the consumers state their particular preferences and determine which will manufacturer and which merchandise shall be the best choice today, and which shall lead down the road. " Generic Barton (1955), chairman of BBDO, quoted in Wayne B. Simpson, Contemporary Quotations, 1964, Binghamton, NY: Vail-Ballou Press, p. 82.

1 ) I D T R O M U C T I O D Every business has goals before starting drive an automobile a business. The most important objectives in the companies are to produce a profit and to sell many successfully. Currently, there is a competition among marketers to grab buyer attention. Organizations

Lee and Johnson (2005, p. 3) state that


communication regarding an organization and its products or services that is certainly transmitted into a target audience through mass media such as television, radio, newspapers, mags, direct mail, outdoor displays, or perhaps massAyanbim Revealed in Ayanwale, Alimi and -personal mass media

presentation marketing ideas/concepts, goods or services by a great identified sponsor. For Shelter and Manley (2005), you will discover too many functions of advertising that need to be investigated in an organization. Firstly, marketing performs a great inform mission. It gives advice about the product, the features and its particular location of sale. It informs the consumers 6 В В

about new products. Also, based on the authors, promoting performs a persuasive quest. It attempts to persuade buyers to buy particular brands as well as to change their particular behaviours toward the product and company. As well advertising performs the reminder mission to reminds consumers about a product to keep buying the advertised product instead of the rival`s brands (Lee and Manley (2005). Advertising value has increased dramatically in recent times (Keller in Ayanwale, Alimi and Ayanbimipe; 2005). In this way, Unsal (1984) states that advertised products generally couple of authors have argued that advertising features little impact on children (Furnham in Gunter, Oates, Blades; 2005). Proctor and Richards in Gunter, Oates, Cutting blades (2005) says that many ch Valkenburg, (2005) says that children...