1 . SWOT analysis intended for Toyota Advantages Strengths, Weak points, Opportunities, and Threats (SWOT) is a popular idea for evaluating an organisation. Conducting SWOT analysis is a common practice that organisations adopt to assess themselves and the sector within which they operate. Everyone these days given different forces which exist within the environment the company operates. SWOT analysis provides an organisation information into the areas that needs focus and consequently taking measures to address relevant problems and also enjoying or taking advantage of prospects. Toyota Corporation is among the oldest and leading automobile manufacturing companies on the globe. Like various other organisations, Toyota has skilled some altitudes and lows and beneath is a SWOT analysis in the Corporation:
Strong points Innovative - Toyota is among the most innovative automobile companies and has a strong culture that is certainly focused on frequent innovation. The corporation was the initially to introduce Kaizen, Kanban and Total quality Managing systems extensively in their business. The company was also mass-produces and markets hybrid automobiles. Brand popularity - Toyota's brand is considered the most valued auto brand in the world. The company is famous for its environmentally friendly, safe and durable cars which have been sold in much more than 170 countries. Industry innovator in creation and revenue - Toyota was the 1st company to introduce lean manufacturing and total top quality management practices in manufacturing process. For some time, the company was the only practicing these types of and had the lowest manufacturing and production costs worldwide. Although some manufacturers could actually replicate Toyota's lean manufacturing system, the organization is still probably the most profitable producers in the world. Strong brand stock portfolio -Toyota at present sells regarding 70 different models of vehicles under its namesake manufacturer. This does not only increase brands awareness but also fulfills nearly every client group demands. Toyota's range topping models will be Corolla and Prius. The leader in " greenвЂќ automobiles development -- Toyota understands that environmental friendly cars would be the necessity at present. Consumers are more selective with regards to CO2 exhausts and fuel-efficiency of the automobiles they purchase and Toyota's early push towards offering hybrid and efficient autos is the power few competitors can match.
Weaknesses Large-scale recalls. Toyota had quite a few large-scale vehicle recalls over the past couple of years. The company were recalled 9 million vehicles in 2009-2010 and 7. 43 million automobiles in 2012. Such recalls will not only harm the organization financially yet significantly damages firm's company.
Poor presence inside the emerging markets. Toyota's main markets will be Japan, US and Europe, while this kind of emerging financial systems as Cina or India make simply a small percentage coming from all Toyota's product sales. Due to poor presence inside the largest vehicle market (China), Toyota will find it hard to compete with GMC that has big market share right now there.
Opportunities Great attitude to " greenвЂќ vehicles -Today consumers are more aware of the negative effects (air pollution) due to cars. A great deal of CO2 exhausts intensify green house effect and negatively effects the life in the world. Thus, consumers are more likely to purchase new hybrid and electric power cars that emit fewer CO2. Increasing fuel prices - Raising fuel rates open up large markets for Toyota's cross types cars since consumers move towards efficient cars. Changing customer needs - By simply introducing new car types, Toyota can satisfy differing consumers' tastes and needs and access wider customer group. Growth through acquisitions. Toyota has efficiently acquired various other car corporations in the past and really should continue doing this to expand, gain additional skills, assets and access to new markets.
Threats Decreasing gas prices - There is likelihood that upcoming fuel rates will drop, as more shale gas will be taken out. For this reason, fuel-efficient hybrid and electric...