Essay regarding Small Business Venture


Cambridge Satchel Company

Small Business Organization

Stand of Material


In this modern world of business, competition the actual whole top quality process better. Competition makes the competitor's to feel about the coffee quality products and services (Adcock D ou al., (001). Cambridge Satchel Company is a organization which usually produces top quality leather luggage for every persons of every level. The organization attempts to keep the selling price low. Cambridge Satchel Firm is a British Company which is now judgment over the market. This report is based on an instance study on Cambridge Satchel Company. Yet , the report tries to present the strengths and weaknesses with this organization, develop comparative steps of overall performance, the way of overcoming the disadvantages, and develop new aspects of business, the procedure of implementing the plan of action and the management of the improved plan (Brassington, F. & Pettitt, T., 2003). 1 . 1 Make a profile of any selected small business identifying their strengths and weaknesses Profile of Cambridge Satchel Business

Cambridge Satchel Company is among the successful business organizations in English. The organization is usually founded by Julie Deane and her mother in 2008. They have started the journey with the capital of £600. At the start of the business that they spent £70 on booklets for the advertisement about their business. While starting the business, Jules Deane has turned a commitment to very little that in the event she didn't want to make a success out of the business than she'll get a job. Which commitment made her good in today's competitive world. Julie Deane the founder of Cambridge Satchel Company philosophy in the collection that a limited budget can make you more creative. The ‘Kitchen Table' company was an additional success of Julie Deane. The company provides £30, 1000 worth of bags. This providing condition in fact brings the business in the front line and additional the growth of the business. By the end of the first year, the turnover from the business becomes £200, 500 (Case Study). However , the Cambridge Satchel Company has some strengths and weaknesses that happen to be very important to consider. Based on these types of strengths and weaknesses, the success of the organization is dependent (Business & Entrepreneurship, 2013).  Strong points

The advantages of the Cambridge Satchel Company are explained below: Good commitment to self is a very durability of this firm. Quality from the products and on time delivery program.

The products have been sported by Hollywood actress Angelina Jolie which will fastens the expansion of the organization. Low costs strategy.

The plastic bags are adaptable for any sort of outfits.

The design of the bags which are well built.


The weaknesses of this organization happen to be stated below:

Julie basically looks for a fresh manufacturer of her carriers and she provide proper training on how to make all those bags using what type of devices than there arise possible of producing rivals with the organization. Lacking of right market study.

Generally there arise false founder of this organization which will hampers the rand name image of the Cambridge Satchel Company. 1 . 2 Perform an research of the organization using comparative measures of performance Cambridge Satchel Business is a United kingdom company which usually produces hand crafted bags because of their customers. The business is very much worried about the quality of the plastic bags and tries to keep the selling price at the lower level in order to catch the mass customers for products (Jobber, D., 2001). Julie Deane and her mother make an effort to produce hand bags which are flexible with virtually any outfits. There is certainly some overall performance measurement technique which explained below: Top quality of the hand bags: The quality of the bags actually appeals to the customers toward their products. Cost: The Cambridge Satchel Firm tries to keep the prices of their products with the lowest possible level compared to various other rivals in UK. Style of...

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