Essay about Operating Management

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Scholar ID number(s): | 30855399

Student Name(s): | Jin Wang

Component Name: | Operations and Process Managing

Module Guitar tutor: | Mentor Mike Pidd and Doctor Jerry Busby| Essay/Project Title| Operation Strategies of Low-Cost Airlines and the Fight of Proven Airlines | Word Depend: | 1, 823

Task Due Date: | 17 January, 2012

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Low Cost Airlines (LCAs) will be airlines offer cheap rates for fairly short-distance travel arrangements in a certain region. The typical low cost air carriers are Ryanair, Easyjet, Freebie southwest, and Surroundings Asia. This essay generally discussed competition in European market. Initially, it will illustrate the main features that LCAs have. Next, it continues to discuss the operations approaches linking towards the marketing strategies. Eventually, it will talk about the impact of LCAs on traditional air carriers and the activities Full Services Airlines got responding to the emerging of LCAs. installment payments on your Main Features, Marketing and Operation Strategies of the reduced Cost Air carriers LCAs generally operate routes under the cost limitation or cost command strategy. That they normally execute operations of low-/no- extras and point-to-point, online (internet) or direct ticket sales, flights pertaining to tourism, and short selection operations. LCAs usually pick the secondary airfields in the vacation spot cities because theirs key airports. LCAs usually don't offer or have strict limit on chair selection, flight changes, or free airport terminal lounges. LCAs normally work with uniform aircraft and engines; apply strict policies of luggage allowance; and do not provide frequent flyer plan (ITF, 2002). For example , one of many largest affordable carriers in Europe, Whizz air, covers one hundred sixty five destinations (2012 Q4 report), but a large number of destinations are situated in Europe. Some of them away of The european union are still near around, including Morocco. In its internet site, customer simply cannot book a flight directly from London to Paris. There may be one route connecting Birmingham to Frankfurt, but the airport of vacation spot is 124km away from the metropolis centre. One more big LCA, Easyjet, provides similar operations. The differences will be Easyjet's plane tickets reach Moscow and Egypt. Easyjet has a route by London to Paris which arrives at the main airport, but no trip to The netherlands. Low-/no- frills flights suggest there will be zero entertainment tools inflight, such as radio and TV, simply no ticket agents, no professional lounges with no " free” meals. At present, Easyjet offer airport lounges to buyers with a demand from £14 to £25 in different international airports. And this will be based upon the idea that " nobody gives you champagne around the bus, why exactly should they on the short-laugh plane tickets? ” (Haji-Ioannou, 2002) Atmosphere Asia, one the earliest LCAs in Asia, is one the most cost efficient LCAs in the world (Poon and Waring, 2012). Their very own route map covers almost the whole Far East, and some cities in India, Sri Lanka and Australia. In respect to Poon and Waring's report (2012), Air Asia successfully reduced their working cost and applied exacting financial managing inside the organization which has been prolonged to the sellers and suppliers. Heavily using the IT in decision-making method is one of the important elements of low cost operation in Air Asia. The LCAs...

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