Table of Contents
1 . 1COMPANY BACKGROUND5
1 . 1 . 1History of C. P. Company5
1 . 1 . 2C. S. INTERTRADE CO., LTD, the trading arm of C. P. group & main distribution of C. L. Thai rice5 1 . 2ORGANIZATION STRUCTURE6
1 . 3REASON FOR CONDUCTING WORLDWIDE MARKETING ACTIVITIES6 1 . 4PRODUCT OVERVIEW7
1 ) 4. 1C. P. Primary Products & services7
1 . 4. 2Agribusiness & Food, the cardiovascular of C. P. 9
1 . 5PARTICULAR PRODUCT (FOR GROUP ANALYSIS)9
2CURRENT MARKET SITUATION9
2 . 1COUNTRY RESEARCH (TARGET MARKET)9
2 . 1 ) 1Geographic Environment9
2 . 1 . 2Cultural Environment12
2 . 1 ) 3Economic Environment14
2 . 1 ) 4Political and Legal Environment16
2 . 2COMPETITORS ANALYSIS19
installment payments on your 2 . 1Thailand; number one grain exporter19
installment payments on your 2 . 2C. P. competition analysis20
installment payments on your 3EXTERNAL ENVIRONMENT OF NUMBER COUNTRY OR MARKETING STRATEGIES21 3MARKET ACCESS STRATEGIES23
some. 3PLACE (DISTRIBUTION CHANNEL)26
5SWOT ANALYSIS TO GET C. S RICE PRODUCT28
5. 1WEAKNESSES AND STRENGTHS OF THE COMPANY28
5. 2TREATS AND CHANCES IN THE OVERSEAS MARKET30
five. 3SOLUTION OR POSSIBLE APPROACHES TO THOSE CHALLENGES33
6BCG STYLE FOR C. P. THAILANDER RICE33
Enclosed within this report is definitely the background of the Charoen Pokphand Group; Asia's leading internationally committed conglomerate, how it absolutely was started and the main product or service as " RiceвЂќ product is the key target. It includes number country and competitor research, market entrance strategy likewise being looked into in this statement. This detailed explanation was arrived after much exploration and examination.
The objective of this kind of report is to find out the background of the business, as Grain is certain product and Singapore is known as a trading spouse. We hope to find out about number country environment which impact the demand for the business product and the competitors plus the entry function and industry entry approach. We also analyse promoting mix and company's SWOT as the information tell several things about the company.
Most importantly, we hope to further improve our capability and understanding and also educate other classmate about the modern philosophy in neuro-scientific Global advertising its applications in Thai situation. Were working on and then for them to include a better comprehension of the subject.
1 . 1Company Background
1 ) 1 . 1History of C. P. Firm
In 1921, Charoen Pokphand Group or generally know as C. P. Group was primary introduced like a small seeds shop in Bangkok's China and tiawan town named " Chia TaiвЂќ simply by Chia brothers, Ek Chor and Siew Whooy. A prosperous seeds business in Asia allowed the corporation to measures forward to other level; animals farming, after that toward a fully integrated agribusiness (as of seed to feed to food).
During 31 year of operation; C. P. reached fifth most significant feed mill operator in the world. Recently C. P. group is the most significant conglomerate business in Thailand and one of the main conglomerates in Asia. Seeing that Charoen Pokphand Group carry on aggressively make investments and function in numerous industrial sectors across the world, agribusiness still is intensely embedded in the practicalities from the organization as it branches added into the foreign markets. The C. P. group has become employing higher than 250, 1000 people throughout the world and attained 14 mil dollars at the conclusion of 2006.
1 ) 1 . 2C. P. INTERTRADE CO., LIMITED, the trading arm of C. L. group & major syndication of C. P. Thailander rice
The International Trading Organization Group of C. P. or commonly known as C. P. Intertrade CO., LIMITED was founded in 1979 as standard trading firm promoted by Thailand's Table of Expense (BOI) ), with signed up capital 75 million baths.
C. S. Intertrade CO., LTD is definitely the trading adjustable rate mortgage of C. P. Corporation conducts operate sorting by basic farming products and industrial raw materials to high value added...
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Offered from: http://www.ers.usda.gov/AmberWaves/February07/Findings/RoughRice.htm
Available via: http://www.cpthailand.com/default.aspx?tabid=81
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Available by: http://www.cpthailand.com/Home/OurBusinesses/tabid/228/Default.aspx
[cited eleven July, 2005].
Available from: http://www.cpthairice.com/Product/tabid/71/Default.aspx
[cited 11 July, 2005].