Business Survey on Ryan Air Essay

Desk of contents

Business Report about Ryan Surroundings

1 . Terms of research

2 . Methods

3. Results

3. you External examination

3. 1 . 1 Legal issues

three or more. 1 . 2 Competition

three or more. 2 Advantages

3. three or more Weaknesses

3. some Opportunities

a few. 5 Threats

5. Conclusions

5. Recommendations

6th. Bibliography

1 ) Terms of reference

This kind of report is usually an review of the inexpensive airline Jones Air. It will look at the exterior factors affecting the industry and analyse the internal elements using a SWOT analysis. The report is definitely written by Nicolas Harmsen pertaining to NH consultants, a managing consultancy with international consumer bottom. Its goal is to give the management of Ryan Air recommendations depending on the external and internal analysis.

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The Internet was the main source of information for this report. Largely search engines, yet also the organization website and Websites such as Yahoofinance. com or the Financial Times website. But the publisher also applied the Regents College database to research content articles about the topic.

3. Findings


Thomas air was founded in 85 by the Ryan family to provide scheduled traveler airline providers between Ireland and the UK as an alternative to the state of hawaii monopoly provides Aer Lingus. Initially, Ryan Air was obviously a full support conventional air travel with two classes of seating, renting three several types of aircraft. The business began to bring in a low cost functioning model inside the early nineties. Ryan surroundings operates seventy four aircraft which includes 41 Boeing 737-800 " next generation aeroplanes, the Company gives approximately 475 scheduled plane tickets per day offering 84 places in the U. K., Ireland in europe and ls Europe. Providing widely-available low fares, Ryan air carried more than twenty-three million People during 2005. Major accomplishments for the company include overpowering Easy plane to become Europe's largest airline in terms of passengers as well as ruling British Airway's UK/Europe visitors. (O'Cuilleanain, 2004) Ryanair currently serves a lot more than 300 ways between 145 airports in 20 Countries in europe and two in Morocco. Its key hub is definitely London Stansted airport departures Airport, with 88 routes. Ryanair features other facets throughout The european countries, at Charleroi Brussels South, Cork, Dublin, Frankfurt-Hahn, Girona, London Luton airport, Liverpool, Milan Orio ing Serio, Pisa, Nottingham East Midlands, Glasgow Prestwick, Newcastle International Airport, The italian capital Ciampino, Shannon and Stockholm Skavsta. (Wikipeida. com, 2004)

3. 1External analysis

several. 1 . 1Legal Issues

For years regulations via domestic government authorities were genuinely harsh since they planned to protect their particular national air travel. From 80 on EU thrived to get the deregulation of the sector, following a pattern started by the Republic of eire and the United Kingdom. From 1997 on, any European flight can operate within The european countries without limitation. Some specialists say that the deregulation do more injury than great to the industry, and that the incidents of Sept 11 had been just another strike for the already attempting airline Industry. (O'Cuilleanain, 2004) Ryan Air falls beneath the regulation of the EU competition laws, a lot more specific polices of the Western airline sector and underneath the regulations with the Irish authorities. (O'Cuilleanain, 2004)

3. 1 . 2Competition

The deregulation of the sector led to a great explosion of competition, and although many new entrants had been quickly ousted by existing players, competition is supposed to grow even further. There are a number of competitors who pose a threat to Ryan Air. These are:

Various other low coat airlines: easyJet, Air Bremen, Germanwings, Transavia, SkyEurope, Wizz Air, flybe, Thomsonfly and Hapag Lloyd Express. In 2004 about 60 fresh low-cost flight companies were shaped. Also the Irish aircarrier, Aer Lingus moved to a low-fares approach from 2002, leading to much more intense competition with Whizz air on Irish routes В– Ryanair's the majority of profitable. (Wikipedia. com, 2002)

Flag companies: Major air carriers...

Bibliography: Basse consommation. co. uk, No Norwegian air compensation offered, April eighth 2006, Available URL:, Veiwed upon: April 28th, 2006

Consumeraffairs. com, Excessive Oil Prices threaten Airlines, March seventeenth 2005, Readily available URL: Viewed on: April 28th, 2006

Johnson, G. Checking out corporate strategy (2003), Pearson Education Limited, UK

U 'Cuilleanain, E. Ryanair Plc Available WEB LINK:, Viewed on The spring 28th, 06\

Quickmba. com, SWOT evaluation (2004) Readily available URL: Viewed upon: April 28th 2006

Wikipedia. com, Whizz air, (2004) Readily available URL:, Viewed in: April 29th, 2006