Essay in Advertising Photos of Seniors

Advertising Pictures of Aged

The attitudes more youthful generations possess of the seniors and the associations they share, as well as awareness older people include of themselves, are directly affected by stereotypes portrayed in television advertising (Hillier & Barrow, 2011, p. 35). When the aged are obvious in promoting, it is typically in life insurance and crisis catastrophe product commercials. These kinds of ads implied that the elderly are feeble, stubborn, grouchy, lonely, unpleasant, helpless, psychologically declined, and isolated (" Life Contact Commercial, ” n. deb. ). As a group, they suffered from immobility, condition, and frailness (" Aug 2004 Advertisements part being unfaithful, ” n. d. ). By representing the elderly in a negative aspect in advertising, younger audiences and senior citizens started to accept the stereotypical and an impractical portrait of aging (Hillier & Barrow, 2011, l 39-41).

Very many adverts that use the elderly perpetuate negative aging stereotypes. These television set ads typically try to generate media interest that overemphasis the weeknesses of older people (Hillier & Barrow, 2011, p 47). One obvious example of this kind of, when Lifecall began running an excessively dramatic advertisements in the late 1980's. Typically, these kinds of older celebrities in these advertisements were force to represent characters that were either deathly ill or sprawled across the bathroom floors clutched into a walker, crying " Support! I've decreased and I can't get up! ” The ad gave youthful viewers the impression the fact that elderly were all of a sudden incapable of being alone at home, not able to get help, perhaps for hours or even days. They must count on their medical alert pendent if we were holding ever likely to call a great ambulance, a next door neighbor, relatives, or a doctor (" Your life Call Commercial, ” d. d. ). Running head: ADVERTISING PHOTOS OF AGED 4

Consist of ads, older people were repeatedly reminded of negative stereotypes associated with the aging process (Hillier & Barrow, 2011, p. 47). As the older spokeswoman dropped change into...